Conference revenue growth
In two years at EEI
STRATEGIC PARTNERSHIPS · NON-DUES REVENUE · ASSOCIATION GROWTH
Alex Landbringspeopletogether.
Good company. Great outcomes.
I grow association revenue through strategic partnerships, membership, marketing, and events.
Explore my resumeAlexandria, Virginia · CEM
Stronger relationships.
A measurable difference.
A measurable difference.
Membership growth
Year over year at NRMCA
Experience
Connect on LinkedInDirector, Partner Engagement
Edison Electric Institute
Leads non-dues revenue strategy across EEI’s event and Associate Membership portfolio. Expanded conference revenue by introducing new sponsorship categories and helping associate members find opportunities aligned with their business goals.
Oversees partner relationships spanning membership, advertising, and event sponsorships, alongside the sales team, pipeline forecasting, and cross-functional revenue planning.
Director, Membership
National Ready Mixed Concrete Association
Led membership growth and retention, reversing a sustained decline and rebuilding momentum across core and associate membership.
Refined the value proposition and worked with agency partners to reshape marketing campaigns, giving prospective and existing members clearer reasons to join and stay. Helped guide leadership decisions through reporting on membership performance and industry trends.
National Sales Manager
Las Vegas Convention and Visitors Authority
Brought meetings, conventions, and major exhibitions to Las Vegas through targeted sales to associations, esports organizations, technology companies, and exhibition organizers.
Served as the primary connection between East Coast citywide event organizers and the Las Vegas hospitality community. Worked with local partners on site visits, client events, and marketing initiatives that helped organizers experience the destination and plan their events.
Earlier experience
American Staffing AssociationSenior Manager, Enterprise Accounts
National Trade ProductionsAccount Executive
Global Experience Specialists (GES)Sales Manager
B.S., Hospitality & Tourism Management
University of Central Florida
Certified Exhibition Manager (CEM)
International Association of Exhibitions & Events
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